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‘What, Like It’s Hard?’: This Brand-Builder Uses a Marketing Secret to Increase Voter Turnout. It’s Working for 2 Million People — and Counting.

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‘What, Like It’s Hard?’: This Brand-Builder Uses a Marketing Secret to Increase Voter Turnout. It’s Working for 2 Million People — and Counting.
Mandana Dayani, co-founder of I Am a Voter, has been involved with “some version of activism” for as long as she can remember.

Amanda Breen


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