Why It’s Impossible to Prove Your Innovation Will Succeed (and Why That’s a Good Thing)
The allure of certainty is powerful. In fact, uncertainty is one of the strongest fundamental fears most people suffer from. Businesses often seek to prove that a new idea, product, or service will succeed before they commit resources to launching it. They invest heavily in surveys, focus groups, and predictive models, hoping to eliminate risk […]
Nick Skillicorn
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