He Got Laid Off and Made a TikTok Video As a ‘Joke.’ Six Years Later, He Has a Following of Millions: ‘I Didn’t Think There Was a Demand for This’

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He Got Laid Off and Made a TikTok Video As a ‘Joke.’ Six Years Later, He Has a Following of Millions: ‘I Didn’t Think There Was a Demand for This’

Creator Mamadou Ndiaye on obsession, opportunity cost, and how he grew “Casual Geographic” ainto a massive brand.

Dan Bova


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