How This $45 Million Golf Startup Lost a Major Sponsor Over a 15-Second Viral Clip: ‘It Was a Huge Mistake’

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How This $45 Million Golf Startup Lost a Major Sponsor Over a 15-Second Viral Clip: ‘It Was a Huge Mistake’

Good Good spent years building a family-friendly brand. One commercial undid a chunk of goodwill in a matter of days.

Jon Small


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